Near the end of every year, Google compiles and posts a selection of the
most popular search terms as a snapshot of the zeitgeist of the previous year. I was browsing them and was surprised by some terms that came up that I hadn't heard before. This if course peaked my interest and I went about searching for them to see what made them so popular. For example, their list for Fast Rising (Global) searches for 2008 is:
- sarah palin
- beijing 2008
- facebook login
- tuenti
- heath ledger
- obama
- nasza klasa
- wer kennt wen
- euro 2008
- jonas brothers
Many of these are immediately recognizable, but I hadn't heard of tuenti, nasza klasa, or wer kennt wen. But now thanks to Wikipedia, I know what they are, and there is a definite theme. For those that don't want to look it up themselves but are still interested, I've summarized what I found:
- Tuenti.com (sounds like "twenty") is essentially a Spanish-language version of Facebook. Established in 2006, it's based in Madrid and is currently invite-only.
- Nasza-Klasa.pl ("our class") is essentially a Polish-language version of Facebook and does not require an invitation to join.
- Wer-Kennt-Wen.de ("who knows who") is essentially a German-language version of Facebook, established in 2006. According to it's Terms of Service, users must register with their real name; pseudonyms and stage names are not allowed.
Of the top 10 fastest rising searches, 4 are for social networking. Looks like we're a very social animal, no matter what language.